Jonathan Pay
Social media has evolved from a simple, enjoyable way to connect with friends to a complex ecosystem dominated by algorithms and data-driven content. Platforms like Facebook and Instagram prioritize engagement over meaningful connection. Let’s think on the desire to explore more personal and controlled spaces online, like blogs and newsletters.
Last night was something special—Dotdigital’s 25th anniversary, celebrated with a silver edition of the Dotties. Held at The Shard, it was an exclusive, pared-back event for finalists, judges, sponsors, and Dotdigital’s team. Formal dress, close company, and a stunning view of London set the scene. Judging this year’s entries was eye-opening. The work submitted reflects […]
What inspired me to enter the field of email marketing, and how did my career evolve over time? My journey into email marketing started early, thanks to a unique blend of family influence and personal interest. My mother was already working in the industry, so I had exposure to email marketing from a young age. […]
First and foremost: this is more of a thought exercise. It is a personal challenge. It is not a statement of preference for one game setting or system being better than another. I love Star Wars. I’ve played Fantasy Flight Games’ (now Edge Studio’s) and West End Games’ RPGs a few times. However, I also […]
Perhaps it’s my limited experience of RPGs. I played my first game with LRC back in 2017. I have basically become a part of the furniture since. However, it seems to me that troupe play should be found in more RPGs than there are. It could just be my preferred style of play, but let […]
On 17 October 2019 I had the amazing opportunity to speak at a conference in another country! It was such an amazing experience. “Using Psychology to Create High-Performance Emails” was the topic.
[Presented at Litmus Live London 2019] Back in 2019 I had another opportunity to speak at Litmus Live London. This time around I spoke on something a bit different. To be frank, it wasn’t a serious speaking proposal. I had put in other topics as well. However, the team came back asking for this one. […]
Somewhere between 1.5-2 years ago I started playing D&D with a meetup group. Since then I’ve made some great friends. I’ve played in some pretty amazing campaign arcs. I’ve even DMed maybe a dozen sessions too. I love D&D (5e), though I’m also really excited by how many other RPG systems there are out there. […]
[Presented at Litmus Live London 2018] Chances are that you’re creating email without a full understanding of your audience’s behaviors and preferences. But real value is created when we fully understand who we’re emailing at a psychological level. By applying different principles from psychology and marketing to email—including personality types and cognitive biases—we can craft […]
It was more than likely an assistant, however it was a very cool moment to receive a quote tweet from famed Hollywood director, Ron Howard! I did enjoy Solo. They made a really fun story. My major critique however, was that they tried to fit too many nods and references into a single movie. These […]
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