Tag: digital-marketing

Work

The Decision Problem in Email Marketing

Post author By Jonathan Pay
Post date 19 March 2026
No Comments on The Decision Problem in Email Marketing

Photo by KATRIN BOLOVTSOVA on Pexels.com

Why most email campaigns miss the decision happening in the buyer’s head, and what understanding psychology actually changes about the way you write.

Tags A/B testing, business, buyer modalities, buyer psychology, decision-making, digital-marketing, email, email automation, email copywriting, Email Marketing, email optimisation, email personalisation, email strategy, Holistic Email Academy, loss aversion, marketing, System 1 and System 2

Work

Email: The Most Human Channel We Have Left

Post author By Jonathan Pay
Post date 21 October 2025
No Comments on Email: The Most Human Channel We Have Left

Photo by nappy on Pexels.com

Even with all the automation and noise, email remains the most human channel we have. It’s personal, permission-based, and built on trust. For marketers, that means remembering the inbox doesn’t belong to us, and the best emails are the ones that respect the person reading them.

Tags AI in marketing, authenticity, business, digital communication, digital-marketing, email, Email Marketing, human connection, marketing, marketing ethics, marketing psychology, newsletters, permission marketing