Jonathan PayWith over 18 years of experience in email marketing, Jonathan is the world’s first second-generation email marketer. Having worked for service providers, agencies, and brands, he brings along an understanding of code, design, and strategy with a focus on excellent customer experiences.
Get behind me, Satan! You are a hindrance to me, for you are setting your mind not on divine things but on human things. (Ironic?) There is a line in The Usual Suspects lodged in my head, “the greatest trick the devil ever pulled was convincing the world he didn’t exist”, and I keep circling back to the […]
There’s a moment in Deus Ex that’s stayed with me for at least fifteen years. That conversation between JC Denton and the Morpheus AI. Morpheus: “JC Denton. Twenty-three years old. No residence. No ancestors. No employer.” JC: “How do you know who I am?” Morpheus: “I must greet each visitor with a complete summary of his file. I am a […]
From The Matrix to Metal Gear Solid 2, the turn of the millennium’s stories warned us what would happen when creation outgrew control. Two decades later, those prophecies feel less like fiction and more like memory.
Everyone has an email. Not everyone is on every platform. Here’s why consent is the mechanism that makes email marketing work, and why cold email undermines it.
Why most email campaigns miss the decision happening in the buyer’s head, and what understanding psychology actually changes about the way you write.
When enough people use the same tools, prompted by the same anxiety, the overall soundscape changes. Individual voices don’t disappear exactly. They just get harder to find underneath a kind of uniform professionalism, posts that could have come from anywhere and feel like they came from nowhere.
Caught between the professional necessity and creative unease of using LLMs, I’ve been reflecting on what it means to think with a machine. This blog explores authorship, interpretation, and faith in an age where meaning is predicted, not felt.
Birds of Prey was the last film I saw before my stroke, a night that changed everything. Six years later, I’m still here, still learning, still grateful. This is the story of the film that stayed with me, and the moment that shaped the years since.
Deus Ex treated its players differently. It assumed we could question authority, notice contradictions, and weigh ethical choices with more than a points system. It was, in hindsight, a game designed to teach critical thinking through play. That sense of consequence lingered long after I closed the game.
Working in marketing teaches you how people’s brains get nudged. The same psychology that makes email subject lines clickable makes political soundbites stick. When something makes you instantly furious or terrified, that’s your System 1 being hacked. Here’s a framework for spotting when someone’s trying to hijack your gut.
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