Everyone has an email. Not everyone is on every platform. Here’s why consent is the mechanism that makes email marketing work, and why cold email undermines it.
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(Email) Consent Is Sexy
Tag: permission marketing
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Email: The Most Human Channel We Have Left
Even with all the automation and noise, email remains the most human channel we have. It’s personal, permission-based, and built on trust. For marketers, that means remembering the inbox doesn’t belong to us, and the best emails are the ones that respect the person reading them.
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