Everyone has an email. Not everyone is on every platform. Here’s why consent is the mechanism that makes email marketing work, and why cold email undermines it.
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(Email) Consent Is Sexy
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The Decision Problem in Email Marketing
Why most email campaigns miss the decision happening in the buyer’s head, and what understanding psychology actually changes about the way you write.
When enough people use the same tools, prompted by the same anxiety, the overall soundscape changes. Individual voices don’t disappear exactly. They just get harder to find underneath a kind of uniform professionalism, posts that could have come from anywhere and feel like they came from nowhere.
Caught between the professional necessity and creative unease of using LLMs, I’ve been reflecting on what it means to think with a machine. This blog explores authorship, interpretation, and faith in an age where meaning is predicted, not felt.
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The Film That Blew My Mind
Birds of Prey was the last film I saw before my stroke, a night that changed everything. Six years later, I’m still here, still learning, still grateful. This is the story of the film that stayed with me, and the moment that shaped the years since.
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Deus Ex and the Birth of Critical Gaming
Deus Ex treated its players differently. It assumed we could question authority, notice contradictions, and weigh ethical choices with more than a points system. It was, in hindsight, a game designed to teach critical thinking through play. That sense of consequence lingered long after I closed the game.
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How Not to Get Played
Working in marketing teaches you how people’s brains get nudged. The same psychology that makes email subject lines clickable makes political soundbites stick. When something makes you instantly furious or terrified, that’s your System 1 being hacked. Here’s a framework for spotting when someone’s trying to hijack your gut.
I use AI to help me write, guided by my own style guide to keep my “voice” intact. I’m also scrolling LinkedIn most days. The posts feel familiar. Polished but impersonal, templated. The rhythm’s too neat, the phrasing too clean, the structure too formulaic. It’s not the “good enough” AI-generated content that bothers me so […]
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The Mystery That Holds It All
Does understanding how something works diminish its capacity to move us? Between medical scans, we prayed, and healing came. The sceptic in me knows about unconscious pattern recognition. The believer has felt something larger. Here’s what I’m learning: I don’t have to choose between faith and reason.
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World Stroke Day
It’s World Stroke Day, and I’ve been living with the aftermath for nearly six years now. Here’s something most people don’t realise about stroke recovery: you can look completely fine whilst your brain and body are doing something entirely different. I have permanent double vision. Every single thing I see, I see twice. I wear […]
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