I use AI to help me write, guided by my own style guide to keep my “voice” intact. I’m also scrolling LinkedIn most days. The posts feel familiar. Polished but impersonal, templated. The rhythm’s too neat, the phrasing too clean, the structure too formulaic. It’s not the “good enough” AI-generated content that bothers me so […]
Tag: Email Marketing
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Email: The Most Human Channel We Have Left
Even with all the automation and noise, email remains the most human channel we have. It’s personal, permission-based, and built on trust. For marketers, that means remembering the inbox doesn’t belong to us, and the best emails are the ones that respect the person reading them.
Discover how principles from the performing arts can elevate your email marketing campaigns. From staging and lighting to sound, learn how theatrical techniques can enhance design, content, and engagement. Transform your emails into captivating performances that resonate with your audience and drive meaningful interactions.
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The Dotties Silver Edition
Last night was something special—Dotdigital’s 25th anniversary, celebrated with a silver edition of the Dotties. Held at The Shard, it was an exclusive, pared-back event for finalists, judges, sponsors, and Dotdigital’s team. Formal dress, close company, and a stunning view of London set the scene. Judging this year’s entries was eye-opening. The work submitted reflects […]
What inspired me to enter the field of email marketing, and how did my career evolve over time? My journey into email marketing started early, thanks to a unique blend of family influence and personal interest. My mother was already working in the industry, so I had exposure to email marketing from a young age. […]
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How Playing D&D Builds Better Teams
[Presented at Litmus Live London 2019] Back in 2019 I had another opportunity to speak at Litmus Live London. This time around I spoke on something a bit different. To be frank, it wasn’t a serious speaking proposal. I had put in other topics as well. However, the team came back asking for this one. […]
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Speaking on form at In Form Slovakia 2019
On 17 October 2019 I had the amazing opportunity to speak at a conference in another country! It was such an amazing experience. “Using Psychology to Create High-Performance Emails” was the topic.
[Presented at Litmus Live London 2018] Chances are that you’re creating email without a full understanding of your audience’s behaviors and preferences. But real value is created when we fully understand who we’re emailing at a psychological level. By applying different principles from psychology and marketing to email—including personality types and cognitive biases—we can craft […]
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What You’re Missing in A/B (Email) Testing
[Presented at Litmus Live London 2017] Push the power of your email marketing by looking at email testing differently. Leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to:– Build a hypothesis into your emails– Drive the actions that provide the […]
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I’m Speaking at #LitmusLive
Last week was a pretty amazing week for me. Each of those things is worth talking about. However, I want to focus on the last one. I’m going to be speaking at Litmus Live this year! My proposal and topic of choice is on testing – but not any old testing, no! A/B/C testing and […]
Jonathan Pay - email marketing consultant 