Jonathan Pay
When enough people use the same tools, prompted by the same anxiety, the overall soundscape changes. Individual voices don’t disappear exactly. They just get harder to find underneath a kind of uniform professionalism, posts that could have come from anywhere and feel like they came from nowhere.
Even with all the automation and noise, email remains the most human channel we have. It’s personal, permission-based, and built on trust. For marketers, that means remembering the inbox doesn’t belong to us, and the best emails are the ones that respect the person reading them.
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