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The Decision Problem in Email Marketing

Post author By Jonathan Pay
Post date 19 March 2026
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Photo by KATRIN BOLOVTSOVA on Pexels.com

Why most email campaigns miss the decision happening in the buyer’s head, and what understanding psychology actually changes about the way you write.

Tags A/B testing, business, buyer modalities, buyer psychology, decision-making, digital-marketing, email, email automation, email copywriting, Email Marketing, email optimisation, email personalisation, email strategy, Holistic Email Academy, loss aversion, marketing, System 1 and System 2