Jonathan Pay - email marketing consultant
Since 2014, social media platforms have evolved, but the core issue, our data as currency, remains. Even with GDPR and growing awareness, AI now uses user-generated content for training, complicating the privacy debate. We’re more informed, yet our control feels limited.
In 2014, I reflected on Facebook’s true cost: our data. From location to preferences, everything was monetized. Even quitting didn’t erase the digital trail. Over time, the platform’s terms changed, yet we stayed, driven by social connections.
Social media has evolved from a simple, enjoyable way to connect with friends to a complex ecosystem dominated by algorithms and data-driven content. Platforms like Facebook and Instagram prioritize engagement over meaningful connection. Let’s think on the desire to explore more personal and controlled spaces online, like blogs and newsletters.
Jonathan Pay - email marketing consultant 