Tag: Email Marketing

[Presented at Litmus Live London 2017] Push the power of your email marketing by looking at email testing differently. Leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to:– Build a hypothesis into your emails– Drive the actions that provide the […]

Last week was a pretty amazing week for me. Each of those things is worth talking about. However, I want to focus on the last one. I’m going to be speaking at Litmus Live this year! My proposal and topic of choice is on testing – but not any old testing, no! A/B/C testing and […]