Jonathan PayI’ve spent two decades in email marketing. Some of it I’d do differently. This is where I write about what I’ve learned, and why email still matters more than people think.
[Presented at Litmus Live London 2018] Chances are that you’re creating email without a full understanding of your audience’s behaviors and preferences. But real value is created when we fully understand who we’re emailing at a psychological level. By applying different principles from psychology and marketing to email—including personality types and cognitive biases—we can craft […]
[Presented at Litmus Live London 2017] Push the power of your email marketing by looking at email testing differently. Leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to:– Build a hypothesis into your emails– Drive the actions that provide the […]
Last week was a pretty amazing week for me. Each of those things is worth talking about. However, I want to focus on the last one. I’m going to be speaking at Litmus Live this year! My proposal and topic of choice is on testing – but not any old testing, no! A/B/C testing and […]
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