Jonathan Pay - email marketing consultantWith over 18 years of experience in email marketing, Jonathan is the world’s first second-generation email marketer. Having worked for service providers, agencies, and brands, he brings along an understanding of code, design, and strategy with a focus on excellent customer experiences.
[Presented at Litmus Live London 2019] Back in 2019 I had another opportunity to speak at Litmus Live London. This time around I spoke on something a bit different. To be frank, it wasn’t a serious speaking proposal. I had put in other topics as well. However, the team came back asking for this one. […]
Somewhere between 1.5-2 years ago I started playing D&D with a meetup group. Since then I’ve made some great friends. I’ve played in some pretty amazing campaign arcs. I’ve even DMed maybe a dozen sessions too. I love D&D (5e), though I’m also really excited by how many other RPG systems there are out there. […]
[Presented at Litmus Live London 2018] Chances are that you’re creating email without a full understanding of your audience’s behaviors and preferences. But real value is created when we fully understand who we’re emailing at a psychological level. By applying different principles from psychology and marketing to email—including personality types and cognitive biases—we can craft […]
It was more than likely an assistant, however it was a very cool moment to receive a quote tweet from famed Hollywood director, Ron Howard! I did enjoy Solo. They made a really fun story. My major critique however, was that they tried to fit too many nods and references into a single movie. These […]
[Presented at Litmus Live London 2017] Push the power of your email marketing by looking at email testing differently. Leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to:– Build a hypothesis into your emails– Drive the actions that provide the […]
Last week was a pretty amazing week for me. Each of those things is worth talking about. However, I want to focus on the last one. I’m going to be speaking at Litmus Live this year! My proposal and topic of choice is on testing – but not any old testing, no! A/B/C testing and […]
I was kind of excited about this game a while ago when I first hear they were making it. It’s an alternate history fiction where the Nazi’s win the second world war. The game starts in 1946, the war is still raging (and the Nazi’s have giant technological war machines!) but the main character is […]
It should not surprise us that a religion whose fundamental doctrine is the incarnation should take space seriously in its worship. Not only did Jesus Christ enter human time, but he also came to dwell among us, occupying a specific and definite place on earth in Judea. The New Testament is full of place names; […]
Deus Ex: Human Revolution isn’t just about cybernetic limbs or shiny technology; it’s about what happens when the line between human and machine starts to blur. It asks whether perfection is worth the cost, and whether becoming “more than human” might actually make us something less.
“Jesus. The first word of this book must be Jesus, because everything, reformission included, begins and ends with him.” Mark Driscoll, Radical Reformission An incredibly simple point made by Mark Driscoll in Radical Reformission. I know I for one am constantly guilty of placing other things in my life ahead of Jesus. But to his […]
Jonathan Pay - email marketing consultant 