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How Playing D&D Builds Better Teams

[Presented at Litmus Live London 2019]

Back in 2019 I had another opportunity to speak at Litmus Live London. This time around I spoke on something a bit different. To be frank, it wasn’t a serious speaking proposal. I had put in other topics as well. However, the team came back asking for this one. So I set out to fulfil the brief; using D&D to build better teams. Here’s the synopsis Litmus and I put together.

Every team member has strengths and weaknesses. The key to a truly effective team is understanding them and establishing a team dynamic that takes advantage of both. In this session, Jonathan Pay from Holistic Email combines two of his passions (D&D and email) to show you how a classic role-playing game can be used as a tool to examine teamwork and build a party that finally comes together to work towards the same goals.

Session synopsis

I spoke to a room of more than 100 email marketers. I discussed the value of using a shared game like Dungeons & Dragons as a team-building exercise. They really enjoyed it!

Jonathan Pay's avatar

By Jonathan Pay

With over 18 years of experience in email marketing, Jonathan is the world’s first second-generation email marketer. Having worked for service providers, agencies, and brands, he brings along an understanding of code, design, and strategy with a focus on excellent customer experiences.

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