[Presented at Litmus Live London 2017]
Push the power of your email marketing by looking at email testing differently. Leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to:
Session synopsis
– Build a hypothesis into your emails
– Drive the actions that provide the answers you’re looking for
– Use a push channel such as email to inform and improve pull channel performance
– Use tactics to test for long-term results as well as short-term results
Jonathan Pay - email marketing consultant 