Last week was a pretty amazing week for me.
Each of those things is worth talking about. However, I want to focus on the last one. I’m going to be speaking at Litmus Live this year!
My proposal and topic of choice is on testing – but not any old testing, no! A/B/C testing and multivariate testing in email are not (quite) what I am bringing to the table. Instead, I’m going to discuss a more considered email testing methodology. It brings a lot to the table. I hope it will impact many attendees’ workplaces. I’m super excited about this opportunity. It’s no small thing to stand up in front of a crowd and talk. Speaking about any subject is important. Discussing something as integral as testing in email with a room full of email marketers is even more significant.
See you at Litmus Live!
Jonathan Pay - email marketing consultant 