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The Dotties Silver Edition

Last night was something special—Dotdigital’s 25th anniversary, celebrated with a silver edition of the Dotties. Held at The Shard, it was an exclusive, pared-back event for finalists, judges, sponsors, and Dotdigital’s team. Formal dress, close company, and a stunning view of London set the scene.

Judging this year’s entries was eye-opening. The work submitted reflects just how far email marketing has come. Each campaign was a testament to the creativity and precision driving our field forward. Seeing finalists and winners recognised in person was a rare moment of pride in this industry.

Dotdigital went all out for this milestone. As an attendee, it was a privilege to witness such dedication to celebrating innovation and resilience in email marketing. Here’s to the next 25 years.

Jonathan Pay's avatar

By Jonathan Pay

With over 18 years of experience in email marketing, Jonathan is the world’s first second-generation email marketer. Having worked for service providers, agencies, and brands, he brings along an understanding of code, design, and strategy with a focus on excellent customer experiences.

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