Strategic Email Marketing Consulting That Delivers
Built on experience. Driven by data. Focused on people.
Why Work With Us?
I’ve been in email marketing since the early 2000s—back when “sending a campaign” meant coding it by hand in my mum’s home office. She ran one of Australia’s first email service providers, and I’ve been learning the craft ever since.
Now, Holistic Email alongside Kath Pay, a true industry pioneer. Together, we help businesses move beyond the basics to craft email strategies that actually convert.
What Makes Holistic Email Different?
Most agencies focus on volume. We focus on value.
You don’t need to send more emails. You need to send better ones.
Here’s what that looks like:
- Email Strategy & Planning: Channel audits, audience insights, and roadmap design.
- A/B Testing & Optimisation: Hypothesis-led testing for statistically confident results.
- Deliverability Consulting: Improve inbox placement and sender reputation.
- Persuasive Copywriting: Copy that connects and converts.
- Email Programme Audits: Practical, tailored recommendations—not just best practices.
[Visual suggestion: A flowchart showing the Holistic Testing Methodology or a ‘Before vs. After’ metric comparison from a past client.]
Who We Work With
We support retailers, SaaS companies, charities, and agencies across the UK, Europe, and beyond. Whether it’s a full-scale programme redesign or one focused audit, we partner with clients for real results—not just reports.
Why It Works
Because we don’t rely on trends. We rely on testing.
And because we’ve been doing this for over two decades, we know what actually works.
Email remains the highest return on investment channel in digital marketing. But only if you do it well.
Ready to Get More From Your Email Channel?
Book a Free Discovery Call
We’ll talk through your current approach, your goals, and how we might help.
You’ll walk away with fresh insights—no pressure, no pitch.
Jonathan Pay - email marketing consultant 