Holistic Email Academy

Teaching What We Actually Do

Practical training from people who walk the talk.

Why We Built the Academy

I have worked with Kath on dozens of brands through Holistic Email Marketing over the years, and one thing keeps coming up:

“Why doesn’t anyone teach this stuff properly?”

So we started doing just that.

The Holistic Email Academy turns years of consulting (and teaching) experience into bite-sized, actionable lessons. Knowledge and skill that help marketers at every level grow.

What You’ll Learn

Our courses go deeper than most. We don’t do shallow overviews or recycled frameworks.

You’ll learn to:

• Write more persuasive emails
• Plan and execute A/B tests that drive confident decisions
• Understand lifecycle marketing across ecommerce and B2B
• Fix deliverability issues before they tank performance
• Build long-term strategies grounded in evidence—not guesswork

Who It’s For

This isn’t just for new marketers.

It’s for anyone who wants to level up their email game—without sitting through hours of filler.

• Junior marketers learning the ropes
• CRM or loyalty managers refining their craft
• Copywriters and designers diving deeper into strategy
• Agencies training their teams

We also work with partners and guest tutors—so you’re learning from a range of voices, not just ours.

What You Get

• Short, focused videos
• Optional transcripts and handouts
• Real examples from real campaigns
• Frameworks you’ll actually use
• Content aligned to experience level and business type

Learn Better. Apply Faster.

Email deserves more than a “channel overview.”

It deserves specialist training with the depth and detail you’ve been missing.