Back in 2019 I had another opportunity to speak at Litmus Live London. This time around I spoke on something a bit different. To be frank, it wasn’t a serious speaking proposal - I’d put in other topics as well, but the team came back asking for this one. So I set out to fulfil the brief; using D&D to build better teams. Here’s the synopsis Litmus and I put together…
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Somewhere between 1.5-2 years ago I started playing D&D with a meetup group. One of the things I’ve encouraged with the meetup group as I’ve got more involved in the organizing of the group is the idea of living up to our namesake, London RPG Community, by actively running different systems as one-or-two-session tasters. In January and February 2019 we’re kicking off with Call of Cthulhu as that seemed to the most popular choice from our players and DMs.
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By applying different principles from psychology and marketing to email—including personality types and cognitive biases—we can craft more compelling, high-performing campaigns that drive engagement with your audience.
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Push the power of your email marketing by looking at email testing differently. Leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels.
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I'm going to be speaking at Litmus Live this year! My proposal and topic of choice is on testing - I'm going to be talking about a more considered email testing methodology that brings a lot to the table, and I hope will impact many attendees workplaces.
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